The launch on 28 April of Think Spirits will bring together several of Harpers Think events under the one roof, including Think Gin, Think Rum, Think Agave and Think Whisk(e)y, plus the newly launched Think Vodka, at St Mary's Church, London.
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Despite being the second biggest spirits category in the UK, accounting for 21% of sales (Nielsen/CGA, year to June 2018), big opportunities exist for whisk(e)y if it can grow engagement with women and younger adults, who currently shy away from the category.
Harpers and sister title Drinks Retailing News are joining forces to add a new event to the popular ‘Think’ spirits series.
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